Email marketing is a cornerstone of modern communication strategies, enabling businesses to reach their audience directly and effectively. To maximize the impact of email outreach, it is crucial to have tools that allow for precise segmentation and analysis of contacts. This article introduces a comprehensive set of filtering features designed to help users optimize their email campaigns by targeting contacts based on engagement levels, time frames, and email-sending types. These filters enable a more strategic approach to email marketing, leading to improved engagement and overall success.
Key Features and Benefits
1. Email Stat Filtering:
This feature empowers users to filter contacts based on specific email statistics such as Sent, Delivered, Opened, Clicked, Complained, and Bounced. By focusing on these metrics, users can identify highly engaged contacts, address deliverability issues, and fine-tune their messaging strategies. This level of detail allows for targeted re-engagement campaigns, reducing the likelihood of unsubscribes or complaints.
2. Date Level Filtering:
Users can filter contacts by specific date ranges, offering a clear view of email performance over time. This capability is particularly useful for measuring the impact of specific campaigns, comparing engagement rates across different periods, and making data-driven decisions to improve future email strategies. It also allows users to track trends and adjust their outreach efforts accordingly.
3. Email Sending Type Filter:
With the ability to filter contacts based on the type of email sent—whether it’s a bulk email, a campaign, or part of an automated workflow—users can achieve more granular segmentation. This feature supports the selection of multiple campaigns or workflows, providing the flexibility to tailor communications to different segments within the contact list. By segmenting based on email sending type, users can customize their content, timing, and approach, enhancing the relevance and impact of each message.
Combining these powerful filtering options provides users with a robust toolkit for refining their email marketing strategies, enhancing engagement, and driving better results
How to Use the Filtering Features
Follow these steps to make the most of the email filtering features:
Step 1: Access the Settings Menu
Locate and select the ‘Settings’ option within your Incorp Media LLC sub-account.
Step 2: Navigate to Email Services
Within the Settings menu, choose ‘Email Services.’ This section houses all the tools you need to manage your email campaigns effectively.
Step 3: Go to Email Analytics
In the ‘Email Services’ section, select the ‘Email Analytics’ tab from the top menu. This area provides insights into email performance and allows access to various filtering options
Step 4: Apply Filters by Date Range and Type
Within the Email Analytics tab, use the filtering options to sort your contact list by date range and type of email sent. This will help you segment contacts based on engagement and refine your strategies accordingly.
Pro Tips
- Leverage Engagement Metrics: Regularly monitor stats like ‘Opened’ and ‘Clicked’ to identify your most engaged contacts. Use this information to craft personalized follow-ups and re-engagement campaigns.
- Adjust Frequency Based on Engagement: For contacts who frequently open and click on your emails, consider increasing the frequency of communication. Conversely, reduce the frequency for those who have lower engagement to avoid potential unsubscribes.
- Experiment with A/B Testing: Utilize different filters to create segments for A/B testing. For example, compare engagement between contacts who receive bulk emails versus those who receive automated workflows.
Frequently Asked Questions
1. How can I filter contacts who have never opened an email?
You can filter by the ‘Opened’ stat and select ‘No’ to identify contacts who have never opened your emails. This segment can be targeted with re-engagement campaigns.
2. Can I filter contacts by multiple email-sending types at once?
Yes, you can select multiple email-sending types, such as bulk emails and workflows, to segment your contact list more precisely.
3. Is it possible to filter contacts who have complained?
Yes, use the ‘Complained’ stat filter to identify and exclude these contacts from future sends, helping to maintain a positive sender reputation.
4. What if I want to see email performance over a specific holiday season?
Use the date level filtering to select the desired time frame, allowing you to analyze performance during specific periods such as holidays or special promotions.
5. How do I address a high bounce rate?
Filter contacts by the ‘Bounced’ stat to identify problematic email addresses. Consider validating your list or refining your audience to improve deliverability.