When creating social media posts and marketing campaigns, it is important to understand the image and video formats and sizes to ensure you are maximizing your use of Incorp Media LLC. Below are some details on the optimal sizes for sharing images on social media.
NOTE: Multimedia format is defined as posting image(s) and video(s) together in a single post.
Here are the best sizes for sharing images on social media:
VIDEOS
| Format | Maximum File Size | Duration | Aspect Ratio | No. of Video | MultiMedia | |
| Facebook Pages | MP4 MOV | 1 GB | 1 sec – 20 mins | Between 16:9 and 9:16 | 1 Video | Not Allowed |
| Instagram Business Profile | MP4 MOV | 100 MB | 3 sec – 60 sec | Between 4:5 and 16:9 | 10 Video(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together |
| Linkedin Profile and Pages | MP4 MOV | 200 MB | 3 sec – 30 mins | Between 1:2.4 and 2.4:1 | 1 Video | Not Allowed |
| MP4 MOV | 512 MB | 0.5 sec – 140 sec | Between 1:3 and 3:1 | 1 Video | Not Allowed | |
| Tiktok | MP4 | 50 MB | 3sec – 60 sec | 540 pixel resolution | 1 Video | Not Allowed |
| GMB | – | – | – | – | – | Not Allowed |
| MOV MP4 WEBP | 1 GB | 4 sec – 5 minutes | 9:16 (full-bleed videos), 1:2, 2:3, 3:4, 4:5, or 1:1 Video Encoding: H.264 or H.265 | 1 Video | Not Allowed |
IMAGES
| Platform | Format | Maximum File Size | Aspect Ratio | No. of Images | MultiMedia |
| Facebook Pages | PNG JPG GIF | 10MB | Recommended – need to keep the Width*Height – 1280 x1080 Minimum 600 x 315 pixels | Unlimited Image(s) – Recommend to post 10 Image(s) or less | Not Allowed |
| Instagram Business Profile | PNG JPG | 8MB | Square, or between 1.91:1 and 4:5 Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels | 10 Image(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together. |
| Linkedin Profile and Pages | PNG JPG GIF | 8MB | Maximum 6012 pixels x 6012 pixels | 9 Image(s) | Not Allowed |
| PNG JPG GIF | 5MB | Recommended – need to keep the Width*Height – 1280 x1080 | 4 Image(s) | Not Allowed | |
| Tiktok | – | – | – | – | |
| GMB | PNG JPG | 10MB | Must be greater than Width*Height – 250*250 | 1 Image | Not Allowed |
| PNG JPG | 10MB | – | 1 Image | Not Allowed |
1. Instagram Story
- Image Format-JPEG
- Image size-8MB
- Count-10 image(s) or video(s)
- Video Format-MOV/MP4
- Video Size-100MB
- Video Duration- min 3sec max 30 sec
- Video width-1920 px
2. Instagram Reels
- Video Format-MOV/MP4
- Video Size-1GB
- Video Duration- min 3 sec max 15 Minutes
- Video width-1920 px
- Video Thumbnail format- all
- Video Thumbnail size-8MB
3. Facebook Reels
- Video Format-MOV/MP4/webM
- Video Size-1GB
- Video Duration- min 3 sec max 90 sec
- Video width-1080 * 1920 pixels (recommended)
Minimum is 540 x 960 pixels - Video Thumbnail format- Thumbnail support is not available for Facebook Reels
- Aspect Ratio – 9:16
4. Facebook Story: For Facebook Stories, users can add a single image or video with these requirements:
- Image Format: JPEG, PNG, or GIF format
- Image Size: Maximum 4 MB
- Video Format: Supports all formats
- Video Size: 1 GB
- Video Duration: Minimum 3 sec | Maximum 90 sec
- Video width: Minimum Resolution of 540 x 960 px.
Facebook Stories do not support thumbnails or OG Meta Tags.
Note:
Various sizes and types of images work for different things. Two ‘go-to’ sizes are:
- Horizontal (landscape): 1,024 pixel X 512 pixel
- Vertical (portrait): 800 pixel x 1,200 pixel
Content-Length
| Content Length | |
| 500 character and title 100 character | |
| Facebook Pages | 62000 character |
| Instagram Business Profile Reel Story | 2200 character 2200 character 0 character |
| Linkedin Profile and Pages | 3000 character |
| 280 character | |
| Tiktok Personal Tiktok Business | 150 character 2200 character |
| GMB | 1500 character |
Current Rate Limits based on platforms per active user:
- Google – 300/min
- Facebook – 200/hr
- Instagram – 200/hr
- TikTok – 15/day
- Twitter – 100/hr
- LinkedIn – 150/day
- Pinterest – 100 pins/min
OG Meta Tag is available on all platforms except Instagram, Tiktok, and Youtube.
FAQ: Social Media Image and Video Formats
1. What is the optimal video format and maximum file size for Facebook Pages and Groups?
- Format: MP4, MOV
- Maximum File Size: 1 GB
2. What are the image size recommendations for Instagram Business Profiles?
- Format: PNG, JPG
- Maximum File Size: 8 MB
- Recommended Sizes:
- Landscape: 1080 x 566 pixels
- Portrait: 1080 x 1350 pixels
- Square: 1080 x 1080 pixels
3. How many images can I upload in a single post on Twitter?
- Format: PNG, JPG, GIF
- Maximum File Size: 5 MB
- Number of Images: Up to 4 images
4. What are the requirements for video uploads on TikTok?
- Format: MP4
- Maximum File Size: 50 MB
- Video Duration: 3 sec – 60 sec
- Resolution: 540 pixels
5. What is the content length limit for a Facebook Page post?
- Character Limit: 62,000 characters